We were recommended to ABC Dental by a current customer we have worked closely with for a number of years. ABC Dental recently took over a new surgery and contacted us regarding a re-branding of their business as their marketing strategy was not up to date. They wanted to establish a direct and personal approach of communication between themselves, their existing clients and their new clients.
VIDEO PRODUCTION & BRANDING
ABC DENTAL SURGERY
WHAT WE ACHIEVED
We redesigned ABC Dental Surgery’s logo in order to make it fit with their new branding. We couldn’t completely redesign their logo as they already had a basic design on their uniform and vehicles. Producing a dramatic new change to the logo would have had an inconsistency running through the dental practice brand.
We created two marketing strategies one designed at existing clients who benefit from an introductory information pack of the practice’s details and the other aimed at new clients who will benefit from exhibition roller banners and current flyers. For both parties we completely overhauled their website with a sleek design accompanied by a separate smart phone ready version and all the documents required for the dentist compliance.
We also set up social media pages for ABC Dental in order to help them engage with their existing clients and market their brand to an audience of potential customers.
The challenge with ABC Dental was that they did not have any marketing materials such as a business card or email address. Due to a previous designer who had disappeared, they were left with a website that had not been updated in years and no access of logging in. They only had a logo as a marketing material but it was unsuitable for the majority of social networks proving difficult for ABC Dental to come across as a professional practice.
They also wanted their marketing to be a lot more cost effective and where ever possible to have some of the huge costs cut out.
As a whole ABC Dental had an inconsistent brand in which we had to marry everything together in order to have consistency running through the whole of the brand.
WHAT WE ACHIEVED
We achieved a stunning new mobile friendly website and created a consistent brand running through the business. We also made it possible for ABC Dental to interact directly with their clients through Facebook and be able to post offers and information through an online presence.