The challenge with ABC Dental was that they did not have any marketing materials such as a business card or email address. Due to a previous designer who had disappeared, they were left with a website that had not been updated in years and no access of logging in.

They only had a logo as a marketing material but it was unsuitable for the majority of social networks proving difficult for ABC Dental to come across as a professional practice. They also wanted their marketing to be a lot more cost effective and where ever possible to have some of the huge costs cut out.

As a whole ABC Dental had an inconsistent brand in which we had to marry everything together in order to have consistency running through the whole of the brand.