Branding & Product Design

Ebony Pink Beauty Store

The Brief

Ebony Pink Ltd. is Beauty and Cosmetics company that sell cosmetic products and offer spa treatments and packages with a new salon based in Ilford. They came to us wanting a mobile responsive website, which could advertise their brand and company effectively and efficiently. They wanted a distinctive recognisable brand and a site to match, with a user friendly interface. An online shop in which customers could purchase their products that was updated with a accurate and responsive stock management system. They also wanted to feature a blog on their site to be used to promote products and keep their customers updated on the companies development. They wanted a site that was very SEO friendly giving them a higher indexing on Google and other search engines. They also requested promotional materials for their shop launch, including flyers and brochures with full product listings.

The Challenge

Ebony Pink Ltd. literally just had a website build but were concerned with the overall impression that it would give their brand. As the Beauty and Cosmetics industry is a very visual market they need a statement piece which would entice and impress their potential customers, this meant more pressure on producing quality designs and an appearance that the customer would be happy with. We aimed to make the website have the strongest possible visual impact that could compete with top competitors. We frequently liaised with the client so that we could discuss any changes or adjustments they wanted to make on the site, so that it fully represented what Ebony Pink Ltd. is as a company.

What We Achieved

The time frame for the site launch was incredibly tight and within just two and a half weeks we produced a new visually attractive company brand with a sophisticated, fully mobile responsive website. Our client was very impressed with it and was launched in time to meet the short deadline. We created a clean and concise looking shop in which customers can freely navigate and explore through the vast variety of products and treatments, with a simple efficient shopping cart allowing customers to purchase products with ease. We also created a blog that customers can interact with and added links to Ebony Pink Ltd.’s social networking sites to increase inter connectivity between customer and company.

Take a Look

Visit Ebony Pink Beauty Salon here: www.ebonypinkltd.co.uk

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